Last week Apple announced that it will be acquiring Beats for 3 Billion Dollars. Apple has a lot to gain from this deal. They will be in control of the Beat’s Headphones, Beat’s Speaker Lines and the new Beat’s Music Service. Beat’s founders Dr. Dre and Jimmy Lovine will also be joining Apple.
I think Apple has a lot to gain from this new acquisition. They have a lot to gain because of the people that are joining Apple and the branding that Beats has. It will be interesting to see what Apple does with Beats in the coming months.